Strategic Sales Planning
Commercial Success is not about good luck. It comes out of understanding that every Industry is different and has specific Problems, Needs and Challenges. The Strategic Planning techniques consist of 3 layers (Territory, Account & Opportunity planning). Dominating these techniques give Sales people a huge Competitive Advantage, by giving them the ability to build effective Short, Mid and Long term plans, and leaving the “one size fits all” approach to the competition.
Business Value Proposition
Differentiate from your competition, by designing Business Product descriptions, that focus on on product characteristics, but on how they address tangible Customer Business Problems & Needs, such as:
1. Risk reduction.
2. Operational beneffits.
3. Real life use cases.
Time Management & Communications Skills
These techniques give executives, the hability to comply with their Personal Business Objectives and make the most out of their time. Participants learn how to communicate in a concise and accurate way, avoiding miss communications, by learning how to formulate questions and provide executive answers, for example, at Forecast meeting reviews.
Presentation Skills
Whether presenting in a Customer Call or giving a Keynote, getting your Audience´s attention is key to success in any type of presentation. Executives learn to:
1. Design and deliver high impact presentations, for every type of event or audience.
2. Immediately make the emotional connection, getting people away from their devices.
3. Differentiate from competition, by creating and delivering Compelling Business Value presentations.
Sales Skills
Establishing the Emotional Connection with different kinds of audiences is key to success. Weather presenting in a Customer Meeting or delivering a Keynote in a congress, the delivery technique will determine your success. Learn and dominate these techniques in order to:
1. Differentiate from your competition, by learning how to effectively engage and get your Audience´s attention and interest.
2. Establish an effective Business Communications Process.
3. Design compelling Business Value Propositions for your Products, matching them to the solution of Customer Business Problems.